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Arch to Arc

Back in November we launched the website for Trudy Dixon so she could promote her Enduroman Arch to Arc attempt. The first woman ever to attempt the challenge: an 87 mile run, followed by a 22 mile swim and a 180 mile cycle ride from Marble Arch, London to the Arc de Triomphe in Paris.

Trudy’s more interested in training than adding content so the site is a little light but no matter, the site does its job of being found when people are looking for more information on Trudy Dixon, Enduroman Arch to Arc and other similar combinations.

The job of a website is to be easily accessible when someone is looking for information on the specialism of the site and sites should be specialist. If someone, or a business, is great at 3 things then they should have 3 micro sites that focus on each. If they do 100 things, then 100 sites are what are called for.

Trudy is making her attempt in early August 2008. Her initial attempt was postponed due to the weather... it’s raining as I write this!

And this week her average daily viewings has trebled and if she is successful, this number will be tenfold... everyone who is interested should be able to find and access the relevant information easily by simply searching relevant key phrases on all major search engines.

So you don’t need to work your promotional micro site heavily, it will still perform within reason. Obviously if you are in a competitive space then you need to work a little harder to ensure you’re found regularly.

Get your promotional micro site working for you... sign up today...

In this section:
	AAT courses
	Advertising on billboards
	Arch to Arc
	Business car leasing
	Business networking lunches
	Commercial Floor Cleaning
	Confidential shredding
	Diamond drilling
	Holiday villas to rent in Spain
	Outdoor advertising

Jon Davey is a Social Media Director based in Windsor, Berkshire UK.

These short videos aim to both educate those interested on how to boost their social media profile, both online and offline, while at the same time helping Jon's own profile by being indexed rapidly by the search engines and YouTube.

Social Media is made up of two words ... social & ... you've got it media ! This means that it is not just about online marketing, offline is key as well. Your goal should perhaps be to recognised online by your industry and locally offline.

Please review one or two of the videos below, score them on You Tube and add your comments ... it all helps ... they are in reverse order of popularity when last checked inorder to help the lesser clicked!!

Thank you and enjoy ...

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