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Promotional Micro Site Case Study
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Businesscarleasinguk.co.uk was the second in a series of promotional micro sites created for Windsor Vehicle Leasing.
The first site was www.cooperlease.co.uk , set up after a meeting where the decision was made to test our promotional micro sites by focusing energy on a vehicle that was both profitable and popular, the Mini Cooper. Launched on 19th September 2007, by the 21st September, just 2 days later it was visible for 3 key phrases on page 1 of Google! Month on month the number of visitors has consistently grown with July 2008 seeing 1040 visitors to 1760 pages. This has been achieved by building quality foundations and then adding an article each month about leasing a mini cooper. Due to the early success of cooperlease.co.uk we published the main binb/wvl website under its own domain name of www.businesscarleasinguk.co.uk chosen because of the number of people searching that key phrase. July 2008 saw 1323 visitors to 2133 pages, with “low emission cars” proving a popular search which is continuing into August 2008. We’ve recently launched www.newcarbusinessleasing.co.uk and our next emphasis is on www.greencarleasing.org.uk , a hot topic and so let’s see if we can work our magic on this and other future car leasing projects commissioned. The motor vehicle industry is one of the highly competitive spaces on the Internet as it is in printed media. Boys love their toys and most of us need some form of four wheeled transport... when you are contemplating your next vehicle purchase you’d do well to consider some form of business car leasing... tell them where you heard about it first! www.businesscarleasinguk.co.uk Call us on 01753 852904 if you'd like to talk about YOUR promotional micro site.
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| Jon Davey is a Social Media Director based in Windsor, Berkshire UK. These short videos aim to both educate those interested on how to boost their social media profile, both online and offline, while at the same time helping Jon's own profile by being indexed rapidly by the search engines and YouTube. Social Media is made up of two words ... social & ... you've got it media ! This means that it is not just about online marketing, offline is key as well. Your goal should perhaps be to recognised online by your industry and locally offline. Please review one or two of the videos below, score them on You Tube and add your comments ... it all helps ... they are in reverse order of popularity when last checked inorder to help the lesser clicked!! Thank you and enjoy ... |
