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Seo microsites for your online marketing niche
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Business in Berkshire created a number of niche online seo micro sites for clients in 2008.
With the Christmas break upon us we have chance to review the online marketing micro sites we have created, reflecting on their effectiveness in their target market. Each seo micro site has a single function which is to generate business leads. It doesn’t have to look pretty, it has to do a job of work. For example, for Focal Point Advertising we produced half a dozen websites which have been visited by over 28,000 people this year generating over 300 business leads looking for outdoor advertising solutions, the key micro site being train station advertising. Obviously not all the micro sites will attract so many visitors. Each has a specific mission, to find people interested in the given topic, present them with a few pages of information, encouraging the viewer to make contact. The traffic will be directly related to the number of people searching for information on a given topic that could be thousands a month or just a couple of dozen. The more competitive the space the less likely you are to have a dominant position for the main key phrase used by people searching for more information. In this situation it is vital that you have more than 1 or 2 pages of text, you need to have multiple pages covering the various key phrases that people are likely to use. You can use tools such as Wordtracker to find the phrases being used around a particular key word and this key word tool can help you get started. The only way to truly appreciate the variation of phrases being used is to analyse the micro site statistics and then use this data to build your web of key word pages, each with a mission to find those looking for more information on the topic. The key to a successful seo micro site is content, content, content. The search engines need 250+ words per page to truly enjoy their “meal” and adding a few pages per day would ensure they come back to feed regularly! If you would like your own promotional micro site, please call us on 01753 852904 to discuss your particular needs. |
