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Driving visitors to your website |
The role of online marketing is to drive visitors to your door.
Retailers and service based organisations are looking for different things from their online marketing. Retailers are looking to sell their wares as they used to from the High Street. They want prospective customers who know what they are looking for to find them via the Internet within the first page of the listings provided by their chosen search engine. Ideally the customer places the order and it is delivered within 24 hours to close the loop! The retailer gets paid and makes a profit. Service based organisation will be looking to present themselves as experts in the field that the prospective client is searching for. The perfect service provider to solve the particular problem! Usually a brochure rather than a shopping cart as project fees will vary. In both instances the individual searching is looking for an expert in the product or service. Is this best presented in a website that is talking about lots of different products or services? Or in a website that focuses on a specific solution? Promotional micro sites offer you a solution that is specific to the search that the customer is searching. We discuss your particular product or service We research the key phrases that people are using We select the most appropriate We take exiting content you have available and add this to your promotional micro site Our designers ensure it reflects your brand and works within your guidelines We generate 1200 words of copy which equates to 5 or 6 articles These are published over a 3 month period on your micro site This content is used via our news distribution channels to drive traffic to your door If the words say what the visitor is looking for then the likely hood that they will make direct contact is hugely increased. Our aim is to drive 1200 visitors to your site over a 3 month period. We cannot guarantee this as some topics are far more popular that others and this we have little influence over. And our price for this service, a bargain price of ... |
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